Let’s get into some details. Here’s how Sell with a Summit: Course Creator Edition will work:
The event will run from December 6-8. Presentations will be pre-recorded, 20-minutes in length, and can include promotion of your related freebie.
We know you're busy, so there won't be a scheduled live component for this event. Instead, we'll have a dedicated thread for each presentation in the attendee Facebook group. This is where they’ll go to ask questions and let you know how much they loved your talk! We do ask that you check in a time or two during the time period that your presentation is live if you're available. It’s a great chance to engage with the attendees, answer simple questions, and point them to additional resources you have.
Leading up to the summit, we’ll have about two weeks of promotion. We've added a couple extra days to account for Thanksgiving here in the US. We'll provide swipe copy and graphics to make it all easy. Each speaker is required to promote at least once via email and once on social media to ensure everyone benefits, but anything above and beyond that is totally up to you, your goals with affiliate commissions, and how much you'd like to support the event.
During the promotion phase and as the summit is running, we’ll promote the Summit to Course Launch Kit. This includes an all-access pass for the replays, notes and action steps for each presentation (which our team will create), extra live sessions, and additional bonuses we’ll all throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions and additional email addresses. Woop!
This all sounds great, but what do we need from you? Let’s chat about it!
Our goal is to make everything easy so we can all enjoy the event while providing immense value and growing our businesses.
First, we’ll gather some basic information from you so we can finalize the Registration page and show you off on our Speakers page.
Once you let us know you’re in, we’ll send a form where you can upload this information easily.
Next is your presentation! This is a ~20-minute pre-recorded presentation where attendees can learn something valuable, feel encouraged, and have fun in the process.
Please structure your content in a way that allows attendees to walk away having really learned something, rather than a webinar format where they feel like they're missing something important.
You have your choice of the following presentation formats, based on what works best for you and your topic:
You are free to use your presentation however you’d like once the summit has concluded.
Your presentation should include great, actionable content. Here’s the suggested format:
Presentations are due by November 11.
The Summit to Course Launch Kit will be a value-packed addition to the presentations. To make it even more valuable and to give you an additional way to collect attendee email addresses, we encourage you to provide a resource to add.
This includes things like:
(Note: One of our recent summits sold over 1000 copies of the bundle so we do not recommend any type of 1:1 contribution)
While this isn’t required, it’s highly encouraged that you participate. It’s a great way to collect hundreds of additional email addresses (as attendees will provide their information to claim your bonus) and it makes it easier to promote since your audience will want what you’ve included. We'll also increase your affiliate commission to 50% as an extra thank you.
We’d love information about your bonus as soon as you’re able to provide it, but it is not due until November 11. You'll receive a questionnaire to fill out to make it easy.
Please note that attendees will be able to begin claiming resources as soon as promotion opens on November 14.
The power of a virtual summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. We can’t get any of our speakers results above what we'd do on our own if no one shares.
To ensure this event is beneficial to all, speakers are required to send a minimum of one email about the event and post at least once on social media during the promotion period, starting on November 16.
You’ll want to share using your affiliate link so you can get in on the 40-50% commission that will come from any sale of the summit upgrades and the additional commissions that come from purchase of our products afterward.
If you choose to contribute a bonus to the Summit to Course Launch Kit, your commission will increase from 40% to 50%. Yay!
You’ll find swipe copy and graphics in the Resource Vault below to make it easy.
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax!
All we ask is that you pop in to check on the thread in the Facebook group related to your presentation during the time that it’s live if you're available. Easy!
While summits are great for overall visibility, making new connections, and list-building some extra income never hurts either!
That’s exactly why we’ve set up an affiliate program where you’ll receive a commission from all sales you refer to the event.
The commission structure is as follows:
The pricing structure will be:
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. Krista’s past summits have had similar offers convert as highly as 19% so it’s definitely worth promoting!
Payouts for sales referred in November will be made on December 15. December commissions will be paid out on January 16.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources we promised to make your life as easy as possible.
In this folder you’ll find the following:
Phew, that was a lot to cover and we really appreciate you for making it this far 🙂
For the sake of clarity, here are your current action steps:
Here’s a roundup of our key dates: