Sell With A Summit
Welcome your next 100 members with a virtual summit membership launch!
We’re excited to collaborate with you to create a high-value, unique event for experienced course creators.
Sell with a Summit: Course Creator Edition is a 3-day virtual event that will help course creators elevate their current funnel and sales process and show them what's possible when they launch through a summit in terms of revenue, list-growth, relationships, and more.
On this page, you’ll find resources to make your life as a speaker easy and answer questions you may have. If you run into a question we didn’t answer, reach out at events@summitinabox.co. Or for quicker access to Krista, message her on Voxer or Instagram @summitinabox anytime.
We know that things like summits and bundles aren't always the most smooth or beneficial experiences, but your experience is our top priority here. We can't host this event without you and are dedicated to ensuring every one of you enjoys the process and benefits from participating. Here's what speakers have to say about our past events!
In addition to a smooth and organized experience, as a speaker you'll receive:
- $$
- 40-50% affiliate commission on the Summit to Course Launch Kit
- $600 for each Accelerator referral, $400-$500 for each SIAB referral, 30% on any of our other offers
- List growth
- Gain email subscribers through pitching a freebie during your presentation. We'll also put together a guide containing all speaker freebies, which we'll promote outside of presentations.
- Gain email subscribers through contributing a bonus to the Summit to Course Launch Kit.
- A guide to help you maximize your email list growth and revenue through participating (we know you're all pros, but you might find a little nugget or two!)
- Extra goodies
- Free access to the Summit to Course Launch Kit
- Summit Host Hangout podcast feature with additional promotion to our list of ~10k (optional)
- A few fun surprises along the way
Prefer to watch or listen, rather than read?
Here's a video overview of the information found on this page.
Quick Access Links
How it'll all work
Let’s get into some details. Here’s how Sell with a Summit: Course Creator Edition will work:
The event will run from December 6-8. Presentations will be pre-recorded, 20-minutes in length, and can include promotion of your related freebie.
We know you're busy, so there won't be a scheduled live component for this event. Instead, we'll have a dedicated thread for each presentation in the attendee Facebook group. This is where they’ll go to ask questions and let you know how much they loved your talk! We do ask that you check in a time or two during the time period that your presentation is live. It’s a great chance to engage with the attendees, answer simple questions, and point them to additional resources you have.
Leading up to the summit, we’ll have about two weeks of promotion. We've added a couple extra days to account for Thanksgiving here in the US. We'll provide swipe copy and graphics to make it all easy. Each speaker is required to promote at least once via email and once on social media to ensure everyone benefits, but anything above and beyond that is totally up to you, your goals with affiliate commissions, and how much you'd like to support the event.
During the promotion phase and as the summit is running, we’ll promote the Summit to Course Launch Kit. This includes an all-access pass for the replays, notes and action steps for each presentation (which our team will create), extra live sessions, and additional bonuses we’ll all throw in. This will provide immense value to our attendees, while making the work of promoting and creating a presentation worthwhile by allowing you to bring in affiliate commissions and additional email addresses. Woop!
This all sounds great, but what do we need from you? Let’s chat about it!
Our goal is to make everything easy so we can all enjoy the event while providing immense value and growing our businesses.
1. Basic Information
First, we’ll gather some basic information from you so we can finalize the Registration page and show you off on our Speakers page.
Once you let us know you’re in, we’ll send a form where you can upload this information easily.
2. Presentation
Next is your presentation! This is a ~20-minute pre-recorded presentation where attendees can learn something valuable, feel encouraged, and have fun in the process.
Please structure your content in a way that allows attendees to walk away having really learned something, rather than a webinar format where they feel like they're missing something important.
You have your choice of the following presentation formats, based on what works best for you and your topic:
- Slides
- You talking to the camera
- A mixture of the two
You are free to use your presentation however you’d like once the summit has concluded.
Your presentation should include great, actionable content. Here’s the suggested format:
- A good hook to make attendees want to continue watching
- A quick introduction to you
- Teaching section
- 1-3 specific action steps attendees can take
- Up to a 2-minute freebie pitch (see our freebie suggestions in the opt-in and sales guide)
Presentations are due by November 11.
3. Summit to Course Launch Kit Contribution
The Summit to Course Launch Kit will be a value-packed addition to the presentations. To make it even more valuable and to give you an additional way to collect attendee email addresses, we encourage you to provide a resource to add.
This includes things like:
- Templates (most popular with attendees)
- Trainings and workshops
- Workbooks
- Courses (big or small)
- 1-month memberships
- eBooks
(Note: One of our recent summits sold over 1000 copies of the bundle so we do not recommend any type of 1:1 contribution)
While this isn’t required, it’s highly encouraged that you participate. It’s a great way to collect hundreds of additional email addresses (as attendees will provide their information to claim your bonus) and it makes it easier to promote since your audience will want what you’ve included.
We’d love information about your bonus as soon as you’re able to provide it, but it is not due until November 11. You'll receive a questionnaire to fill out to make it easy.
Please note that attendees will be able to begin claiming resources as soon as promotion opens on November 14.
4. Promotion
The power of a virtual summit comes from a group of experts coming together for a single cause. The joint promotion that happens because of that is a huge benefit to everyone involved. We can’t get any of our speakers results above what we'd do on our own if no one shares.
To ensure this event is beneficial to all, speakers are required to send a minimum of one email about the event and post at least once on social media during the promotion period, starting on November 16.
You’ll want to share using your affiliate link so you can get in on the 40-50% commission that will come from any sale of the summit upgrades and the additional commissions that come from purchase of our products afterward.
Once you refer 10 sales, your commission will increase from 40% to 50%. Yay!
You’ll find swipe copy and graphics in the Resource Vault below to make it easy.
5. Low-Key Participation
And last comes participation during the week of the event. Since we’ll already have done the work of creating the presentations and extra resources, we’ll be able to sit back and relax!
All we ask is that you pop in to check on the thread in the Facebook group related to your presentation during the time that it’s live. Easy!
Affiliate Details
While summits are great for overall visibility, making new connections, and list-building some extra income never hurts either!
That’s exactly why we’ve set up an affiliate program where you’ll receive a commission from all sales you refer to the event.
The commission structure is as follows:
- 40% for all speakers
- 50% for all speakers who refer 10 or more sales
The pricing structure will be:
- Presentations, notes, and worksheets (Extended Access Pass)
- $47 for 20 minutes after initial registration
- $77 from November 14-December 5
- $97 from December 5 through cart close
- Presentations, notes, worksheets, hot seat, and all bonuses (Summit to Course Launch Kit)
- $97 for 20 minutes after initial registration
- $147 from November 14-December 5
- $197 from December 5 through cart close
To make it as easy as possible for you to generate extra income, the Resource Vault includes things like email swipe copy, social media copy, and social share graphics. However, you’re more than welcome to write your own copy and even run your own Facebook ads. Krista’s past summits have had similar offers convert as highly as 19% so it’s definitely worth promoting!
Just remember to use your affiliate link, which you can create here or look up here.
Payouts for sales referred in November will be made on December 15. December commissions will be paid out on January 16.
As with all affiliate promotions, be sure to disclose that you’re an affiliate when sharing with your audience.
Now for those resources we promised to make your life as easy as possible.
In this folder you’ll find the following: [coming soon]
- Email swipe copy and suggested send dates
- Social media swipe copy and suggested posting dates
- Social media graphics
- Opt-in and sales guide
- Summit branding information (in case you'd like to show off that you've been featured)
Current Action Steps
Phew, that was a lot to cover and we really appreciate you for making it this far 🙂
For the sake of clarity, here are your current action steps:
- Let us know you’re in!
- Provide your basic information once the link comes through
- Let us know if you have any questions up to this point.
- Add the presentation due date of November 11 to your calendar so it doesn't sneak up on you.
Here’s a roundup of our key dates:
- Basic information: As soon as possible
- Presentation: November 11
- Bonus contribution information: November 11
- Promotion period: November 14-December 5
- Summit dates: December 6-8
- Cart closes to main segment of attendees: December 12
- Cart closes to attendees who receive an extra downsell offer: December 16
- Affiliate payouts: December 15, January 16
Something we missed? Email us at events@summitinabox.co.